How to Recommend Products Using Tags on Shopify the Smart Way

We realised that many merchants are not unleashing the full power of Linkcious so we want to illustrate what Linkcious can do.

This article is for merchants who want to recommend related products using product tags. Different product pages will use different product tags to recommend products.

The merchant can get creative and recommend products using keywords such as “white”, “orange”, “square”, earrings”, tables” etc.. and Linkcious will recommend groups of products based on the keywords chosen.

There is a bit of coding but the difficulty level is really easy.

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Tip: How to show your Online Shop’s Products Like the Facebook Like Box

Facebook Like Box vs Related Products

Ever wanted to show products from your Shopify store like a Facebook Like Box?

Now you can.

The “Related Products On Your Blog” is a special version of our Related Products widget designed for ecommerce merchants. It allows admins to promote their Shops and embed a simple feed of products from their shop into other sites.

The products are chosen by artificial intelligence and different pages show different products depending on the context of the page.

You can install the app here:

(For Shopify Users)
(All Other E-Commerce Platforms) 

 

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Our Christmas present to our merchants – We are serving your images through CDNs for free!

christmas-fast

Christmas comes early for Linkcious merchants!

Speed has always been at the top of our collective minds and since two weeks ago, we have starting testing serving all your images and other assets through CDNs. We are happy to announce today that we have started doing this full scale and we are offering this to all our users at no additional charge. This includes our free users too! (Arn’t we cool?)

This increases our expenses but I don’t care. Our aim to to make Linkcious:

1) Powerful, help our merchants make more money
2) Easy to use
2) Fast

For the uninitiated, a content delivery network or content distribution network (CDN) is a large distributed system of servers deployed in multiple data centres across the Internet. The goal of a CDN is to serve content to end-users with high availability and high performance.

Merry Christmas everyone!

This lingerie company A/B tests the world’s hottest women to see who you will click

 

For each bra, Adore Me shoots multiple versions of images to run on its website. The distinctions between the pictures might include different models wearing the same set in the exact same position, or the same model in the same set in a different position, for example. Then, like any good tech company, it tests the options to find out which one sells better.

 

 

Who will you click?

A/B testing pretty women

Fast Company published an article recently about the lingerie company Adore Me detailing how doing A/B testing helps them drive interaction and increase sales. This happens all the time on the Internet, for example, Netflix A/B tests its recommendations to increase revenue; Google A/B tested the color of its ad links to maximize clicks and the Obama campaign A/B tested its website to maximize campaign donations.

THIS.. is similar to how Linkcious helps small ecommerce merchants. Not everyone has the capacity to write an in house solution to select product recommendations and we take machine learning and artificial intelligence and it them accessible to smaller merchants.

Linkcious automatically test out different products in different layouts and will choose to show products that customers are most interested in.

Try Linkcious today, it only takes 5 minutes to set up.

Tip to prevent dropping Facebook traffic for ecommerce sites

Facebook has encouraged brands for years to invest significantly in media buys and build their community under the pretence of being able to engage with them often and for free. But that is no longer the case since last year as they introduced their promoted post feature.

Pouring insult to injury, Facebook announced today that starting 2015, they will start punishing business Pages that uses words like “BUY THIS!” “INSTALL NOW!’ “CONTEST!” in the News Feed by showing them to a lot fewer of their fans, even if the Page paid for ads to get those fans.

While Facebook’s latest bait and switch is not new, this development presents new challenges for ecommerce shops as sharing product links on Facebook posts is usually the easiest way for merchants to showcase their products and to keep their news feed fresh.

It seems that if merchants want to maximise customer reach on Facebook and to drive traffic to their product pages, merchants will now have to publish interesting non-product content like product reviews or event happenings and then link their products to these pages.

Users of Linkcious will easily be able to do just that; automatically embed the shop products within their blog content to maximise relevant referral traffic to their shop. Merchants will not have to decide which products to show on their content, we use Artificial Intelligence to help you decide.

If you are a merchant, start using Linkcious for free today.