From E-Commerce

How to Recommend Products Using Tags on Shopify the Smart Way

We realised that many merchants are not unleashing the full power of Linkcious so we want to illustrate what Linkcious can do.

This article is for merchants who want to recommend related products using product tags. Different product pages will use different product tags to recommend products.

The merchant can get creative and recommend products using keywords such as “white”, “orange”, “square”, earrings”, tables” etc.. and Linkcious will recommend groups of products based on the keywords chosen.

There is a bit of coding but the difficulty level is really easy.

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Tip: How to show your Online Shop’s Products Like the Facebook Like Box

Facebook Like Box vs Related Products

Ever wanted to show products from your Shopify store like a Facebook Like Box?

Now you can.

The “Related Products On Your Blog” is a special version of our Related Products widget designed for ecommerce merchants. It allows admins to promote their Shops and embed a simple feed of products from their shop into other sites.

The products are chosen by artificial intelligence and different pages show different products depending on the context of the page.

You can install the app here:

(For Shopify Users)
(All Other E-Commerce Platforms) 


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This lingerie company A/B tests the world’s hottest women to see who you will click


For each bra, Adore Me shoots multiple versions of images to run on its website. The distinctions between the pictures might include different models wearing the same set in the exact same position, or the same model in the same set in a different position, for example. Then, like any good tech company, it tests the options to find out which one sells better.



Who will you click?

A/B testing pretty women

Fast Company published an article recently about the lingerie company Adore Me detailing how doing A/B testing helps them drive interaction and increase sales. This happens all the time on the Internet, for example, Netflix A/B tests its recommendations to increase revenue; Google A/B tested the color of its ad links to maximize clicks and the Obama campaign A/B tested its website to maximize campaign donations.

THIS.. is similar to how Linkcious helps small ecommerce merchants. Not everyone has the capacity to write an in house solution to select product recommendations and we take machine learning and artificial intelligence and it them accessible to smaller merchants.

Linkcious automatically test out different products in different layouts and will choose to show products that customers are most interested in.

Try Linkcious today, it only takes 5 minutes to set up.

Tip to prevent dropping Facebook traffic for ecommerce sites

Facebook has encouraged brands for years to invest significantly in media buys and build their community under the pretence of being able to engage with them often and for free. But that is no longer the case since last year as they introduced their promoted post feature.

Pouring insult to injury, Facebook announced today that starting 2015, they will start punishing business Pages that uses words like “BUY THIS!” “INSTALL NOW!’ “CONTEST!” in the News Feed by showing them to a lot fewer of their fans, even if the Page paid for ads to get those fans.

While Facebook’s latest bait and switch is not new, this development presents new challenges for ecommerce shops as sharing product links on Facebook posts is usually the easiest way for merchants to showcase their products and to keep their news feed fresh.

It seems that if merchants want to maximise customer reach on Facebook and to drive traffic to their product pages, merchants will now have to publish interesting non-product content like product reviews or event happenings and then link their products to these pages.

Users of Linkcious will easily be able to do just that; automatically embed the shop products within their blog content to maximise relevant referral traffic to their shop. Merchants will not have to decide which products to show on their content, we use Artificial Intelligence to help you decide.

If you are a merchant, start using Linkcious for free today.


How to quickly boost revenue from your ecommerce store?

There is a mathematical equation every ecommerce merchant must know.

There must be a gazillion ways to increase revenue. Social programs, bigger images, chat programs, up-selling widget, membership programs, better SEO comes to mind. It’s all too much and too confusing.

However, it is not so complex. It is actually very simple if you remember this equation:

E-commerce Equation

Revenue = Visitors x Conversion Rate x Amount per Sale

Merchants can’t escape this. All the money you make from your store and what Jeff Bezos makes from depend on the equation above.

Any changes you make on your shop affects one of the three variables on the right. For example, better SEO improves the “Visitors” count and an up-selling widget improves the “Amount per sale”. However, the up-selling widget may reduce your “Conversion Rate” if you irritate your customers too much.

This brings us to our widget. Linkcious easily helps you improve your “Visitors” count and your “Conversion Rate”.


As you can see from above, Linkcious increases your revenue in two ways.

1) Using Linkcious on external sites outside your ecommerce store directs visitors to your ecommerce store. As Linkcious only show products related to the content of the external site, these visitors are quality ones and they have a high chance of purchasing something from you.

2) Using Linkcious within your ecommerce store increases “Conversion Rates” simply by helping your customers look for what they are looking for. Don’t forget, Linkcious even does A/B testing to ensure that products shown have the highest conversion rate.

Some of the merchants using Linkcious report revenue increment of 30% shortly after installing the widget.

It’s that easy. Just install Linkcious Related Products today and see your revenue increase.

The Related Products Widget: The Ikea Case Study

We built Linkcious because we cannot find a good related products widget that automatically selects products from a specified domain and places them contextually on any web page. Lets highlight one specific group of users who might be interested in this post:

E-Commerce merchants who want to show their products on their friend’s blog or on Google DFP.

In this post, we will show you how to use Linkcious to contextually show products from the Ikea store on our blog posts.

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