Tip to prevent dropping Facebook traffic for ecommerce sites

Facebook has encouraged brands for years to invest significantly in media buys and build their community under the pretence of being able to engage with them often and for free. But that is no longer the case since last year as they introduced their promoted post feature.

Pouring insult to injury, Facebook announced today that starting 2015, they will start punishing business Pages that uses words like “BUY THIS!” “INSTALL NOW!’ “CONTEST!” in the News Feed by showing them to a lot fewer of their fans, even if the Page paid for ads to get those fans.

While Facebook’s latest bait and switch is not new, this development presents new challenges for ecommerce shops as sharing product links on Facebook posts is usually the easiest way for merchants to showcase their products and to keep their news feed fresh.

It seems that if merchants want to maximise customer reach on Facebook and to drive traffic to their product pages, merchants will now have to publish interesting non-product content like product reviews or event happenings and then link their products to these pages.

Users of Linkcious will easily be able to do just that; automatically embed the shop products within their blog content to maximise relevant referral traffic to their shop. Merchants will not have to decide which products to show on their content, we use Artificial Intelligence to help you decide.

If you are a merchant, start using Linkcious for free today.

 

Linkcious loads blazingly fast now

The Flash

Ok happy to announce that we launched two quick improvements (pardon the pun) that will result in huge performance gains in the loading speed of the Linkcious widget.

  1. We removed the pre-loaders for all paid accounts. This is a very popular request and we have finally agreed that no pre loaders is the right way forward. There is really no reason to bring visitors’ attention to the empty space before Linkcious loads.
  2. Separately, by reducing CURL commands, we managed to improve the loading speed of the widget by 80%. Now, Linkcious load really fast (natively).

Linkcious is an easy way to turn your online shop’s products into ads smartly. Signup here.

Collaborative Filtering With Likes and Dislikes

Collaborative Filtering With Likes and Dislikes

Came across several interesting articles on collaborative filtering over the weekend and this one is particularly interesting.

This algorithm is able to deal with a binary case. i.e. If I like this this this and dislike that that that, what are the chances that someone who has the same taste as me like something else.

I will modify it a little to use it with groups of demographies and test it to see if it improves CPA in the real world.

Will post more after research.

How to quickly boost revenue from your ecommerce store?

There is a mathematical equation every ecommerce merchant must know.

There must be a gazillion ways to increase revenue. Social programs, bigger images, chat programs, up-selling widget, membership programs, better SEO comes to mind. It’s all too much and too confusing.

However, it is not so complex. It is actually very simple if you remember this equation:

E-commerce Equation

Revenue = Visitors x Conversion Rate x Amount per Sale

Merchants can’t escape this. All the money you make from your store and what Jeff Bezos makes from Amazon.com depend on the equation above.

Any changes you make on your shop affects one of the three variables on the right. For example, better SEO improves the “Visitors” count and an up-selling widget improves the “Amount per sale”. However, the up-selling widget may reduce your “Conversion Rate” if you irritate your customers too much.

This brings us to our widget. Linkcious easily helps you improve your “Visitors” count and your “Conversion Rate”.

Equation

As you can see from above, Linkcious increases your revenue in two ways.

1) Using Linkcious on external sites outside your ecommerce store directs visitors to your ecommerce store. As Linkcious only show products related to the content of the external site, these visitors are quality ones and they have a high chance of purchasing something from you.

2) Using Linkcious within your ecommerce store increases “Conversion Rates” simply by helping your customers look for what they are looking for. Don’t forget, Linkcious even does A/B testing to ensure that products shown have the highest conversion rate.

Some of the merchants using Linkcious report revenue increment of 30% shortly after installing the widget.

It’s that easy. Just install Linkcious Related Products today and see your revenue increase.